With each successive generation, the Cecchi family has walked alongside the historical development of Italian wine, going in less than a century from a peasant’s food to a quintessential domestic brand, known and appreciated throughout the world.

It all began in 1893, when Luigi Cecchi became a professional wine taster. Although widespread in Europe, the craft of “palatista (taster)” was still unknown in Italy. However, Luigi understood how the potential of Italian wine making would be able to soar to the apex of world oenology once able to recognize the quality of the wines produced.


In the early 1900s, Luigi’s son Cesare came by his side. Together they gave life to marketing of wine with the label “Cecchi” that at that time already began looking towards international markets.


Today, a fourth-generation of Cecchis, Andrea and Cesare, are at the company helm, equipped with the same enthusiasm and entrepreneurial know-how of their predecessors.

While maintaining the priceless experience that they inherited, these two brothers have focused their attention on productive sustainability and on the ability of the wine produced to express its territory of origin, guaranteeing exciting quality Chianti Classico.