Innovation: A Secret of Success

It seems strange to talk about innovation in a winery that is rooted in the land of Chianti since 1893. Yet it is precisely this experience that assists in knowing how to predict the future, a sort of legacy passed along from father to son, which is one of the Cecchi family’s secrets of success.

But innovation without research is like a chair with only three legs. Every step forward that the winery has decided to take on throughout its history was preceded by attentive and in-depth experimentation.


The direction of any research investments naturally first involves the vineyard. It is from there that the land, so obvious in the winery’s work, originates. The agricultural part, thus, is subject to continuous experimentation: the implementation of new clones; identification of the right soil and climatic conditions; types of farming and vineyard management. None of these tasks are taken for granted, but instead each aspect of them is explored, improved upon and then confirmed.


It is worth mentioning in this regard, the Chianti Classico 2000 project, carried out in collaboration with the Consortium to Protect Chianti Classico Wine (Consorzio di Tutela del Chianti Classico). Various clonal selections of Sangiovese were planted in different soil exposures and matrices in order to pinpoint the best features.


Research doesn’t stop at the cellar door. There is a consistent aim to obtain even the slightest margins of improvement. Fermentation, the search for the most suitable oak to age the wine in, the availing of the most advanced technological facilities involved in the winemaking process, and continuous tasting of the experiments are the steps involved in a continuous and innovative effort to faithfully reveal the terroir.